About Us

Welcome to Be Charmed, where fashion meets innovation and style knows no bounds. With a humble beginning five years ago, we have grown from a small collection of designs to a vast array of a thousand unique and captivating creations. At our core, we are passionate about fashion and dedicated to bringing you the latest trends and timeless classics that will elevate your wardrobe. From everyday essentials to statement pieces that make heads turn, we have something for every occasion and every style.

Today, we proudly house not only our own brand but also a curated selection of other exceptional brands such us SUSENJI, OPTATUM, SOFTSNUG, MASIL, REVCELL and many more offering our customers a diverse and exciting shopping experience!

Founders

Just like the American television series, Be Charmed is also founded by three sisters. With the "Power of Three," we aim to ignite inspiration and instill a sense of beauty, love, happiness, and empowerment in every woman.

Thank you for choosing us as your fashion destination, for having utmost faith in the brands we have curated and for your unwavering support. Your presence and engagement mean the world to us. We are excited to embark on this journey with you as we continue to evolve, innovate, and bring you the best products!

Allow us to become your reliable companion in the realms of fashion, beauty, and wellness. We look forward to many more incredible moments together on our live streams.

Love,
Sheny, Susan & Celine

SUSAN, QIAN HUI

Beyond excited to be a part of this amazing journey alongside my siblings and co-founders. Together, we are determined to make a positive impact and create something truly special and meaningful.

With a background in the legal industry, I have had the privilege of working on an entirely different environment and honing my abilities over the years. I believe that success is not only measured by what we accomplish, but also by the positive impact we make on others. That's why we are passionate about building Be Charmed, not only thrives but also uplifts and empowers women around us.

We share a vision, a passion, and a determination to succeed. Together, we are unstoppable!

CELINE, LI WEI

As the youngest sibling, I bring a fresh perspective and a unique set of skills to the table. While I may be the youngest, I am full of energy, enthusiasm, and a hunger for success. I believe that age is just a number, and I am ready to prove that I can contribute in a big way!

I believe in the power of positivity and collaboration. I strive to create a work environment that fosters creativity, innovation, and teamwork. I am incredibly grateful for the opportunity to work alongside my siblings and build something remarkable.

Together, we are a force to be reckoned with! Let's create something extraordinary and leave a lasting legacy together!

Sheny

Leaving the familiar comforts of my previous career in the banking industry was not an easy choice, but sometimes, life presents us with opportunities that we simply cannot ignore. The invaluable experiences and lessons have shaped me into the person I am today, a person with strong work ethic, attention to detail, and a passion for serving others.

Deep within my heart, I have always yearned for something more. Hence I decided to join forces with my incredible sisters to build up our very own business. Something that would allow me to combine my skills, dreams, and aspirations with those of my sisters.

Together, we share an unbreakable bond, a shared vision, and an unwavering determination to create something truly extraordinary.